Information about the rebranding at
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Find out everything you need to know about our rebranding and the changes that come with it.

Why is there a rebranding?

Adapting to the market: In a world that is constantly changing, it is crucial to respond flexibly to new market trends and customer needs. Our rebranding is a targeted response to the dynamics of the industry.

Strategic realignment: We have strategically realigned ourselves to better respond to current challenges and opportunities. Our rebranding reflects this strategic realignment and strengthens our position as a reliable partner.

Modernization: Time does not stand still, and we want to ensure that our brand image is as contemporary as our products. The rebranding involves modernizing our visual identity without compromising on proven quality.

That will change.

Our look is changing, and with it the appearance of our online presence, packaging, and advertising materials.
For sustainability reasons, this will not happen immediately, so it may take some time before you receive the first products in the new design.
We will keep you up to date and are always available to answer any questions you may have.

These are your advantages.

Not only can you look forward to a clean, modern design on your shelves and online stores, but you will also receive supporting resources in the form of training and informational materials to help you transition to the new brand. Of course, new marketing materials will also be provided to help you effectively showcase the new products.

This is how it continues.

We are working to ensure that the change in our marketing presence runs as smoothly as possible for you. Please be patient and understand that such a large project cannot be implemented across the board overnight.

As soon as you receive new advertising materials, we would be delighted if you could gradually replace the old ones so that we can successfully communicate the new brand language to the outside world together.

Do you have any questions?

Call your sales representative or send an email to:
verkauf@frankenstolz.de

We are part of Frankenstolz.

Frankenstolz has been impressing customers since 1955: with three production sites and several brands, Frankenstolz is one of the top manufacturers in the sleep industry. As part of this, fan benefits from decades of experience and offers simple sleep for everyone.