November 20, 2023
fan now has a modern new design: the new brand identity is pure and honest, in line with the new guiding principle of "pure sleep." With the relaunch, fan is presenting itself with a reduced color palette of green and cream—the color green thus remains a strong distinguishing feature. The green cube previously used in the design has been reinterpreted and can now be found as a "frame" and "cube" in the new design. A natural, authentic visual world shows the people for whom fan is made: everyone, from small to large and from young to old.
The idea behind the fan brand story is that fan products are suitable for everyone; the brand is an all-rounder for a wide range of sleeping standards. fan ensures pure sleep, completely uncomplicated and without frills. That's why the logo has been reduced to the essentials and focuses on the pure word mark. This focus on the essentials is also reflected in our claim: Pure sleep. Made in Germany. The new design is not only visually appealing, but also flexible—making it equally suitable for digital and analog touchpoints.
"With the relaunch of the fan brand, we are taking a big step forward: we are giving the brand a distinctive presence on the market. This will make fan recognizable and credible for customers. Not only is the brand image now consistent in terms of design and language, but we also want to deliver on our promise of 'pure sleep' with our services. We want to offer our business partners simple, uncomplicated, and personalized processes," says Carl-Christoph Held, Managing Director of fan frankenstolz Schlafkomfort H. Neumeyer gmbh & co. KG, explaining the new brand image.
The new website conveys the brand values of "fair, pragmatic, warm-hearted" in both its design and functionality: interested parties will find all the important information about the brand and its products here in a concise and succinct form. The site is inviting and clearly structured. Here, too, the focus is on the essentials, without any frills. There is a separate B2B page for retailers and buyers.
The modernization of fan is the first step on a new path that the Frankenstolz corporate brand is boldly embarking upon. The Frankenstolz and Sannwald product brands are also getting a new design and a distinctive brand story. The recognizability and clear positioning of all three brands not only guarantees greater differentiation of the brands within their own portfolio, but also in the market. This is an important and necessary step, as investing in brand development will make Frankenstolz more competitive and future-proof.
We ensure pure sleep. With us, it's easy: choose products with ease, decide quickly—pure comfort, right from the moment of purchase. We manufacture 100% in Germany.
